Paid Ads Optimization Journal #7
Documenting the tests, wins and losses from optimizing paid campaigns.
This article is part of a real-world series where we document experiments, wins,
and lessons from the field.
Inside this piece, you will learn:
- What the starting point looked like
- Which levers were tested (offer, audience, creative, funnel)
- The exact numbers before and after changes
- The key lessons you can apply in your own projects
The goal is not theory, but practical insight you can plug directly into your marketing.