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Luminatoo Insights

Latest Insights

Your weekly source of practical marketing frameworks, breakdowns and actionable ideas.

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How to Improve Email Deliverability in 2025

The exact steps you need to take to keep your emails out of spam and land consistently in the inbox.

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Welcome Email Strategy: Turn New Subscribers into Fans

Your welcome sequence is the most powerful email automation you can build. Here is how to do it right.

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Re-Engagement Campaigns: How to Win Back Cold Subscribers

Inactive subscribers hurt your deliverability. Learn how to re-activate them or remove them strategically.

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Beginner’s Guide to SEO in 2025

A step-by-step introduction to how modern SEO works, even if you are just starting.

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Topic Clusters: The New Way to Structure Your Content

Stop publishing random blog posts. Organize your content into clusters and pillar pages.

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On-Page SEO Checklist for Every New Article

Before you hit publish, run your content through this on-page SEO checklist.

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How to Structure Your First Meta Ads Campaign

Avoid the most common mistakes beginners make when launching Facebook & Instagram ads.

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Creative Testing Framework for Paid Social

In 2025, your ad creative is responsible for most of your performance. Here’s how to test it properly.

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How to Design a Simple Acquisition Funnel

Most businesses don’t need a complex funnel. They need one clear path from stranger to customer.

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Revenue Growth Levers: 7 Ways to Increase Sales

Instead of chasing random tactics, focus on the main levers that actually grow revenue.

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The Complete Guide to Building a Marketing System

A practical guide to turning random marketing actions into a predictable system.

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Email Marketing Guide for Service Businesses

How coaches, agencies, and consultants can use email to get more clients.

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Done-for-You Cold Email Templates for B2B Sales

Proven email structures you can adapt to your niche and start booking meetings.

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Follow-Up Email Templates That Actually Get Replies

Most deals are closed in the follow-up. Use these templates to stay top-of-mind.

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Landing Page Launch Checklist

Run this checklist before sending traffic to any new landing page.

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Weekly Marketing Review Checklist

A simple ritual to keep your growth activities on track.

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Free Email Subject Line Swipe File

A curated list of proven subject line formulas for higher open rates.

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Free Content Idea Generator for Newsletters

Never run out of ideas again with this simple brainstorming framework.

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Email Marketing Case Study #1

A real-world example of how a small list generated more revenue with better email strategy.

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Email Marketing Case Study #2

A real-world example of how a small list generated more revenue with better email strategy.

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Email Marketing Case Study #3

A real-world example of how a small list generated more revenue with better email strategy.

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Email Marketing Case Study #4

A real-world example of how a small list generated more revenue with better email strategy.

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Email Marketing Case Study #5

A real-world example of how a small list generated more revenue with better email strategy.

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Email Marketing Case Study #6

A real-world example of how a small list generated more revenue with better email strategy.

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Email Marketing Case Study #7

A real-world example of how a small list generated more revenue with better email strategy.

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Email Marketing Case Study #8

A real-world example of how a small list generated more revenue with better email strategy.

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Email Marketing Case Study #9

A real-world example of how a small list generated more revenue with better email strategy.

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Email Marketing Case Study #10

A real-world example of how a small list generated more revenue with better email strategy.

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SEO Growth Breakdown #1

A detailed look at how organic traffic increased with focused SEO efforts.

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SEO Growth Breakdown #2

A detailed look at how organic traffic increased with focused SEO efforts.

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SEO Growth Breakdown #3

A detailed look at how organic traffic increased with focused SEO efforts.

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SEO Growth Breakdown #4

A detailed look at how organic traffic increased with focused SEO efforts.

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SEO Growth Breakdown #5

A detailed look at how organic traffic increased with focused SEO efforts.

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SEO Growth Breakdown #6

A detailed look at how organic traffic increased with focused SEO efforts.

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SEO Growth Breakdown #7

A detailed look at how organic traffic increased with focused SEO efforts.

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SEO Growth Breakdown #8

A detailed look at how organic traffic increased with focused SEO efforts.

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SEO Growth Breakdown #9

A detailed look at how organic traffic increased with focused SEO efforts.

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SEO Growth Breakdown #10

A detailed look at how organic traffic increased with focused SEO efforts.

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Paid Ads Optimization Journal #1

Documenting the tests, wins and losses from optimizing paid campaigns.

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Paid Ads Optimization Journal #2

Documenting the tests, wins and losses from optimizing paid campaigns.

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Paid Ads Optimization Journal #3

Documenting the tests, wins and losses from optimizing paid campaigns.

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Paid Ads Optimization Journal #4

Documenting the tests, wins and losses from optimizing paid campaigns.

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Paid Ads Optimization Journal #5

Documenting the tests, wins and losses from optimizing paid campaigns.

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Paid Ads Optimization Journal #6

Documenting the tests, wins and losses from optimizing paid campaigns.

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Paid Ads Optimization Journal #7

Documenting the tests, wins and losses from optimizing paid campaigns.

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Paid Ads Optimization Journal #8

Documenting the tests, wins and losses from optimizing paid campaigns.

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Paid Ads Optimization Journal #9

Documenting the tests, wins and losses from optimizing paid campaigns.

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Paid Ads Optimization Journal #10

Documenting the tests, wins and losses from optimizing paid campaigns.

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Business Growth Playbook #1

Frameworks and experiments that helped unlock new revenue.

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Business Growth Playbook #2

Frameworks and experiments that helped unlock new revenue.

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Business Growth Playbook #3

Frameworks and experiments that helped unlock new revenue.

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Business Growth Playbook #4

Frameworks and experiments that helped unlock new revenue.

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Business Growth Playbook #5

Frameworks and experiments that helped unlock new revenue.

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Business Growth Playbook #6

Frameworks and experiments that helped unlock new revenue.

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Business Growth Playbook #7

Frameworks and experiments that helped unlock new revenue.

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Business Growth Playbook #8

Frameworks and experiments that helped unlock new revenue.

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Business Growth Playbook #9

Frameworks and experiments that helped unlock new revenue.

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Business Growth Playbook #10

Frameworks and experiments that helped unlock new revenue.

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Practical Guide #1 to Digital Growth

A practical guide packed with examples and action steps.

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Practical Guide #2 to Digital Growth

A practical guide packed with examples and action steps.

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Practical Guide #3 to Digital Growth

A practical guide packed with examples and action steps.

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Practical Guide #4 to Digital Growth

A practical guide packed with examples and action steps.

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Practical Guide #5 to Digital Growth

A practical guide packed with examples and action steps.

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Practical Guide #6 to Digital Growth

A practical guide packed with examples and action steps.

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Practical Guide #7 to Digital Growth

A practical guide packed with examples and action steps.

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Practical Guide #8 to Digital Growth

A practical guide packed with examples and action steps.

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Practical Guide #9 to Digital Growth

A practical guide packed with examples and action steps.

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Practical Guide #10 to Digital Growth

A practical guide packed with examples and action steps.

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Plug-and-Play Template Pack #1

Ready-to-use templates you can plug into your campaigns.

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Plug-and-Play Template Pack #2

Ready-to-use templates you can plug into your campaigns.

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Plug-and-Play Template Pack #3

Ready-to-use templates you can plug into your campaigns.

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Plug-and-Play Template Pack #4

Ready-to-use templates you can plug into your campaigns.

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Plug-and-Play Template Pack #5

Ready-to-use templates you can plug into your campaigns.

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Plug-and-Play Template Pack #6

Ready-to-use templates you can plug into your campaigns.

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Plug-and-Play Template Pack #7

Ready-to-use templates you can plug into your campaigns.

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Plug-and-Play Template Pack #8

Ready-to-use templates you can plug into your campaigns.

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Plug-and-Play Template Pack #9

Ready-to-use templates you can plug into your campaigns.

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Plug-and-Play Template Pack #10

Ready-to-use templates you can plug into your campaigns.

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Step-by-Step Checklist #1

A simple checklist you can follow without overthinking.

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Step-by-Step Checklist #2

A simple checklist you can follow without overthinking.

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Step-by-Step Checklist #3

A simple checklist you can follow without overthinking.

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Step-by-Step Checklist #4

A simple checklist you can follow without overthinking.

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Step-by-Step Checklist #5

A simple checklist you can follow without overthinking.

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Step-by-Step Checklist #6

A simple checklist you can follow without overthinking.

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Step-by-Step Checklist #7

A simple checklist you can follow without overthinking.

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Step-by-Step Checklist #8

A simple checklist you can follow without overthinking.

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Step-by-Step Checklist #9

A simple checklist you can follow without overthinking.

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Step-by-Step Checklist #10

A simple checklist you can follow without overthinking.

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Free Tool Spotlight #1

A useful free tool you can start using today to improve your marketing.

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Free Tool Spotlight #2

A useful free tool you can start using today to improve your marketing.

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Free Tool Spotlight #3

A useful free tool you can start using today to improve your marketing.

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Free Tool Spotlight #4

A useful free tool you can start using today to improve your marketing.

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Free Tool Spotlight #5

A useful free tool you can start using today to improve your marketing.

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Free Tool Spotlight #6

A useful free tool you can start using today to improve your marketing.

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Free Tool Spotlight #7

A useful free tool you can start using today to improve your marketing.

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Free Tool Spotlight #8

A useful free tool you can start using today to improve your marketing.

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Free Tool Spotlight #9

A useful free tool you can start using today to improve your marketing.

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Free Tool Spotlight #10

A useful free tool you can start using today to improve your marketing.

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