How to Structure Your First Meta Ads Campaign
Avoid the most common mistakes beginners make when launching Facebook & Instagram ads.
A good Meta Ads campaign structure often includes:
- One campaign per objective
- Multiple ad sets to test audiences
- Several creatives inside each ad set
Start with:
- A simple conversion objective
- Broad audience + one interest-based audience
- 2–4 creatives per ad set
Let the data decide which combination works instead of guessing.