Re-Engagement Campaigns: How to Win Back Cold Subscribers
Inactive subscribers hurt your deliverability. Learn how to re-activate them or remove them strategically.
Over time, even your best subscribers will become inactive. That’s normal.
A re-engagement campaign helps you:
- Clean your list
- Recover lost revenue
- Improve deliverability
Best practices:
- Be honest: tell them you noticed they haven’t engaged.
- Offer a strong reason to come back (exclusive content, discount, webinar).
- Make it easy to stay or leave with one click.
- Remove people who don’t engage after 2–3 attempts.
Keeping your list healthy is more important than having a big list.