Topic Clusters: The New Way to Structure Your Content
Stop publishing random blog posts. Organize your content into clusters and pillar pages.
Topic clusters are a powerful content strategy where you create:
- One in-depth pillar page about a broad topic
- Multiple supporting articles about sub-topics
- Strong internal links between them
This structure helps:
- Search engines understand your expertise
- Users navigate deeper into your content
- You dominate an entire topic instead of one keyword
It’s one of the most effective long-term SEO approaches today.